Events: Svijet stanne u Importanne!

Description (Short)

Client: Importanne Centar Agency: BRANDOCTOR Description: a three day event marking the 10th anniversary of Importanne Center

Description (Long)

Client: Importanne Centar Agency: BRANDOCTOR Creative concept: KONTRAfilm Produced by: KONTRAfilm Description: a three day event marking the 10th anniversary of Importanne Center During a three-day celebration of the 10th anniversary of the Center we have organized an abundant program comprising of prize games, games of skillfulness and various other accompanying events. Following the multiethnical concept of “The whole world can find its place in Importanne” (“Cijeli svijet stanne u Importanne”), we have built various mobile booths symbolizing different continents, run by the staff in appropriate costumes. Using the “Importanne passport”, handed out by the hostesses at the entrance of the Center, the visitors were encouraged to collect stamps confirming that they have been around the “continents”. The passports were subsequently put into a lottery-wheel, where they all competed for the winning prize – a New Year trip for two to Vienna. This prize game was accompanied by various games of skillfulness (“sleight-of-hand”), where the visitors could try their best in throwing the ball and hoop (“hoop-la”) to try to win the prize coupons and products coming from of almost all of the stores or catering premises of Importanne Center.

Type of Work

creative concept, event management, production

Year

2004.